Writing Tweets That Get Clicked
Twitter can be a powerful source to get people clicking on your links and visiting your website, but the trick is knowing how to use it effectively. Of course, following and being followed by people who are likely to be interested in your website is important, but even more important is using words that will get them clicking.
You will need to maximize the 140 character space that you are allowed, so be sure to use a URL shortening website to clip your link to fewer characters. This will give you extra space for a solid headline or good lead-in that will get people interested in the information you’re offering and clicking on your link.
Unless you have a powerful title, you should write up a brief description of what people will find or gain by clicking through to your site. “How To” links and offerings of lists, such as “5 Ways To” are often very effective in grabbing the attention of your followers.
Above all else, never forget the community aspect of Twitter. Use it to share links and information about your site, but also use it to create a personal exchange with potential customers. This will give you the credibility you need to create customers for life through social networking.
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