Write An Adwords Headline That Gets Attention
September 19th, 2009 | 
Author: No matter what you are writing, your headline is deciding factor in whether your work is noticed. Powerful headlines are what make searchers decide to click on your link, before all of the other links on a page. In many cases, such as with Adwords, this is your only chance to get them on your site, so choosing your words wisely is extremely important.
With Adwords, you have only 25 characters to grab their attention and another 35 characters to close the deal and make them want to see what your site has to offer. This gives you very limited space in which to sell yourself to potential customers or readers. You need to make the biggest impact possible, in a very small space.
By using power words and carefully selected keywords within your headline, you can take advantage of this small space more effectively. Know exactly what your target audience is searching for and tailor your message to appeal to their needs.
If your headline alone gives searchers the answer to what they are searching for, or seems to point in the right direction, they will click through to your site and potentially become a customer, making the time spent crafting your headline well worth the effort.
Posted in SEO