Why Even Bother With Article Marketing?
September 30th, 2009 | 
Author: EzineArticles.com, the leading online article directory, recently reported that the average author on the site gets a 12% click through rate from his or her resource box to a link mentioned within it.
That’s right, on average, only 12 out of 100 people who encounter an EzineArticles.com submission will actually click one of the author’s links. With a CTR like that, why even bother with article marketing?
You shouldn’t.
Instead, you should boost your CTR by three or four times the average.
And you can do that by writing a good resource box.
The average EzineArticles.com author has a lousy CTR because he or she doesn’t know how to assemble the kind of resource box that makes clicking the link the reader’s natural progression through the page.
This is a perfect example of how you can give “king content” more power and authority by making a relatively small adjustment. It’s a powerhouse small text adjustment that can literally explode the effectiveness of a popular marketing technique.
How’s your CTR looking? If you aren’t putting together your resource boxes correctly, there’s room for improvement—and improved profits.
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