Testing, Testing, Testing
Here’s something you should be doing every single time you create a link to your site. That’s right, every time. It only takes a second and it can spell the difference between creating something of value and completely wasting your time.
Test your links.
Look, everyone makes mistakes. We make typos. We copy and paste the wrong piece of text. We get tired and overlook the obvious. These little things are understandable and inevitable. They can also be the difference between a fantastic inbound link to your site and a useless piece of work on your part.
Check your links.
Test your links.
Make a habit out of this. The effort required is slight and the value of the practice is inarguable. It just doesn’t make sense to learn how to locate and utilize all of these small text options if simple errors are going to cut you off at the knees.
Working quickly is a key to making these approaches work, but don’t overdo it. Some attention to detail remains important.