Extra! Extra!
December 5th, 2009 | 
Author: Headlines sell newspapers.
Headlines sell magazines.
Headlines work on sales pages and squeeze pages.
They can also work elsewhere. And marketers should make a point of taking advantage of the opportunity.
For some reason, people gush over the power of a good headline when discussing direct sales materials but don’t even think of applying the powerful techniques underlying good headline writing to other forms of online content.
You need to think of your article titles as headlines. And your blog post titles. The subject lines on your emails are headlines. So are the titles on your forum posts.
Look, we know that a headline probably has more influence on a sales page’s success than any other element of the copy. Think about that kind of power. Imagine what it would mean when applied to your other content?
Are you a master of headlines? Are you applying your knowledge whenever possible? If not, it’s time to start. It can supercharge your efforts and it’s not particularly labor-intensive to implement headline basics across the board.
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