Call To Action – Writing A Good Article Resource Box
October 13th, 2009 | 
Author: Your resource box is the deciding factor in the success of your article marketing campaign. While a well written article will keep people reading until the end, if the resource box doesn’t pack a punch, they will click away without ever visiting your site. Sadly, many fantastic authors have not had great success with article marketing, simply because they did not write a good resource box.
How can you prevent them from wandering off after reading the meat of your article? By including a call to action in your author resource box. Just as in a good sales letter, you need to invite your readers in to your website and let them know that you have much more to offer than the words and ideas you have already shared with them.
One of the best techniques that you can use is crafting your resource box to fit each individual article, referring back to the topic. Let them know that they can find out more information about the subject or find a solution to a problem just by visiting your website. Even though it stands to reason that the links are there for them to find out more about you, they need to know why they should bother and what they will gain when they visit you.
Tags: marketing campaign, SEO, Twitter,
Posted in SEO