4 Power Words That Punch Up Your AdWords Headlines
February 12th, 2010 | 
Author: Writing AdWords headlines is one of the most important things that you need to do for your AdWords campaigns. The first step in the process is finding the right keywords for your product or website, but beyond that you need to use power words within your headlines that will make people act. Here are a few power words that grab the attention of readers and get them interested in clicking on your ad.
Free – Everyone loves something for free, so if you can offer a freebie in your headline you will get a great response. Just be sure that you stay within the AdWords terms of service for your freebie.
Secret – People love to find out secrets, and if you might have a secret answer to their problem, they will want to know what it is.
Proven – When people are shopping, having the feeling that they are buying something that has been tested and proven can be a huge selling factor.
Immediate – Most people have a need for instant gratification, so appealing to their sense of urgency can make sales.
By incorporating these and similar power words into your AdWords headlines, you can grab the attention and interest of those who view your ad, bringing in great results.
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