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Archive for February, 2010

We’re all looking for the same thing. Fast, effective ways to promote our websites. Our desire for them makes a great deal of sense, too. That’s because the world of online business moves quickly. The things that work today may not work next month. It’s too easy to see a major commitment of time and energy wasted due to one of the frequent shifts of the internet landscape.

When we can do small things—fast things—that produce a measurable advantage, we do them. Even if they don’t Read the rest of this entry »

When you think of ways to grow your business—to take it to new heights—you probably think big. You think of massive moves and significant new approaches you can use to improve your bottom line.

That’s a great instinct. It demonstrates the entrepreneurial courage and commitment to action necessary to succeed. It isn’t the only way to approach the idea, though. Sometimes, a little change can produce a big difference. In some situations, a series of little changes can be even Read the rest of this entry »

Writing a blog comment that gets people to sit up, take notice, and click through to your site can be tough. Engaging with blog authors and readers is a fantastic way to build your credibility and become a part of the online community, but you need to be sure that you are doing it right.

The most important rule when writing a blog comment is to add something relevant to the conversation. Whether it be your reasons for agreeing with the author, or a counterpoint to something they said, make sure Read the rest of this entry »

There’s one thing we know about doing business online. What works this year might not work next year. In fact, this week’s hot technique may be dead and buried within a few days. The Internet moves quickly and it rewards those who keep their eyes open for good SEO and site promotion strategies.

It can be frustrating, though. It’s tough to put forth a lot of effort on something new, only to see its value bottom out shortly after you close the book on a project.

That’s why it makes so Read the rest of this entry »

Writing AdWords headlines is one of the most important things that you need to do for your AdWords campaigns. The first step in the process is finding the right keywords for your product or website, but beyond that you need to use power words within your headlines that will make people act. Here are a few power words that grab the attention of readers and get them interested in clicking on your ad.

Free – Everyone loves something for free, so if you can offer a freebie in your headline Read the rest of this entry »

No, the title doesn’t refer to bringing your spouse flowers “out of the blue” or how a random act of kindness can change the world.

Don’t get me wrong—those are both great ideas. It’s not just what we’re addressing here.

I’m more interested in telling you about the little things you can do quickly that can produce huge results in terms of your bottom line. These are content-related strategies that don’t require much time or effort. They’re the quick actions that can make a difference.

Blog Read the rest of this entry »

Your Twitter profile space gives you one tiny little area to provide a bio. You can add one URL in the area. That’s it. For a service that wants to encourage a great deal of social interaction and to facilitate contact and relationship-building, that’s not a lot of space.

That’s why you need to create your own space. While Twitter strictly limits the area in which you can place text and live links, it gives you free reign to create a graphical background for your profile page. While trumpeting Read the rest of this entry »

Every good copywriter has a swipe file. If you’re not familiar with the concept, it’s pretty easy to understand. Writers evaluate the work of other writers. They look for good pieces—copy that’s been highly successful—and they keep a copy of it. Why? To study it and to learn from it. They’re interested in figuring out what makes things work and being surrounded by “masterpieces” can be a way to wake up one’s muse. It’s not much different than a budding artist hanging out at the Read the rest of this entry »