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Archive for January, 2010

Pay-per-click campaigns, such as AdWords, can be a cost effective way to advertise your business, only paying for views and clicks from those who are searching for your related keywords. So how do you get your ad noticed, among all the other competing for the same pair of eyes?

Making your headline stand out is all about using the right words within your ad. Knowing what makes a buyer or searcher want to click and see what you have to offer or find out your opinion on their problem is important. Read the rest of this entry »

Blog comments are a wonderful way to indirectly promote your business or website, the operative word being indirectly. When commenting on blogs to garner attention for your site, the best way to go about doing so is by being subtle. Plastering your links and blog portfolio within a comment on a blog will do little more than give you the label of comment spammer.

When making a comment, do more than praise the author and link back to your own site with a similar post, “helpful” link, or other Read the rest of this entry »

You can utilize forums and discussion boards to promote your websites. Not only do you get the chance to put yourself “out there” in front of your niche, you also have the chance to leave your link with every interaction in your signature.

It’s one of those easy ways to boost direct traffic while simultaneously improving your search engine optimization. Those benefits, however, are contingent upon doing things the right way. A key element to handling forum marketing the right way is to understand Read the rest of this entry »

An article resource box is like the world’s smallest sales letter. You have a few lines to let people know who you are, why you’re important, and clicking through to your website before they are finished reading and move on. Here are a few marketing tricks that will get your readers clicking.

Always stay relevant – You may have several businesses and products for sale, but promoting them all in every article is not necessary. Choose only the links and sites that fit with article topic.

Share Read the rest of this entry »

One of the most interesting opportunities associated with the increased degree of interactivity ushered in as part of the Web 2.0 era has involved “joining” various sites in order to secure your own profile page. These pages include opportunities to secure backlinks to your site and often provide other tools you can use to promote your sites. The links are readily available and free for the taking.

They remain in place, however, at the discretion of the sites’ moderators. That means you run Read the rest of this entry »

One of the most important reasons to utilize article marketing is its ability to generate a significant number of non-reciprocal inbound links to your site. While the direct traffic flow from articles to your site is valuable, the long-term impact on your search engine performance is arguably even more significant.

Interestingly, however, many article marketers fail to utilize the best possible practices when it comes to SEO and article marketing.

While they may do a good job optimizing Read the rest of this entry »

In shorter writing mediums, such as text messages or Twitter, sometimes grammar and spelling can be ignored to make your message fit into the character limits. In blog comments, however, using proper grammar and spelling is important for your own credibility.

Avoid common web abbreviations for standard words whenever possible. Not typing out words like “tomorrow” or “you” when the space is available for you to use simply looks lazy.

Enable the spell check feature on your browser, if one is Read the rest of this entry »

Using article marketing to promote your website is one of the most effective ways to gain new leads for your company. However, even the best article in the world won’t drive traffic to your site without a good resource box below it. Here are a few things that you should be sure to include in your author resource box.

Share information about yourself. A one or two line bio that lets reader know who you are and why you know what you are talking about is important. Establish yourself as an expert Read the rest of this entry »

By now, you should have a pretty good idea of the ways a well-constructed resource box can empower your article marketing endeavors. It can improve the SEO value of the links to your sites. It can increase the number of people who will click through to your site. It can even improve your personal credibility.

A strong resource box can literally multiply the value of your article marketing methods. Putting together awesome boxes is one of the smartest things you can do to improve your situation. Read the rest of this entry »