SeoSmallText.com

Archive for September, 2009

EzineArticles.com, the leading online article directory, recently reported that the average author on the site gets a 12% click through rate from his or her resource box to a link mentioned within it.

That’s right, on average, only 12 out of 100 people who encounter an EzineArticles.com submission will actually click one of the author’s links. With a CTR like that, why even bother with article marketing?

You shouldn’t.

Instead, you should boost your CTR by three or four times the average.

And Read the rest of this entry »

Writing an article resource box that gets results is very important to the success of your article marketing campaign. There are some common mistakes that you should take care to avoid when writing your author resource box, however. These rookie moves can reduce the number of clicks your links receive, or in the worst case, keep your articles from being approved by the submission sites.

Don’t overlink. Most sites lay out exactly how many links you are allowed within your resource box, so pay Read the rest of this entry »

Recently, we’ve been discussing several different quick and easy-to-implement “small text” strategies to promote you business and websites. While learning the mechanics of these techniques is very valuable, it just as important to understand the larger framework in which they best operate.

Part of that involves one secret that can spell the difference between a great return on your time investment and frustration. Many of the small text solutions involve a level of interaction with other websites, Read the rest of this entry »

No matter what you are writing, your headline is deciding factor in whether your work is noticed. Powerful headlines are what make searchers decide to click on your link, before all of the other links on a page. In many cases, such as with Adwords, this is your only chance to get them on your site, so choosing your words wisely is extremely important.

With Adwords, you have only 25 characters to grab their attention and another 35 characters to close the deal and make them want to see what your Read the rest of this entry »

One of the keys to success on Twitter” rel=”tag”>twitter is getting your tweets retweeted by your followers. Some people post links all day every day, but never see those magic letters “RT” in front of their posts in someone else’s stream. Why? The short answer is that they probably aren’t writing good tweets to begin with.

Write a solid headline or lead in that will tell potential readers what they will gain by clicking through. Provide them with a benefit or solid fact in your headline and they will be interested Read the rest of this entry »

We think of trend toward more social and interactive website experiences as a new trend. People laud the communicative power of Twitter, the social networking value of FaceBook and the way sites of all sorts are doing what they can to encourage a higher degree of interactivity. What we once called Web 2.0 is now becoming the norm.

In some places, it’s been the norm since the days of 1200 baud modems and 8.5-inch floppy disks. The old bulletin board systems of yesteryear were interactive and Read the rest of this entry »

If you’re doing article marketing, you’re probably interested in building links back to your site. While the pure “bum marketers” out there may be focused more on direct traffic creation, most marketers pay at least as much attention to how their efforts can improve their own site’s performance in the serps.

Unfortunately, paying attention to the issue and handling it correctly aren’t necessarily the same thing. Countless article marketers fail to maximize the SEO value of their efforts because Read the rest of this entry »

Twitter can be a powerful source to get people clicking on your links and visiting your website, but the trick is knowing how to use it effectively. Of course, following and being followed by people who are likely to be interested in your website is important, but even more important is using words that will get them clicking.

You will need to maximize the 140 character space that you are allowed, so be sure to use a URL shortening website to clip your link to fewer characters. This will give Read the rest of this entry »